27/02/11 On Monday we got our brief for the new 2 week project after assessments (well more like a week and a half). It is a simulated work experience project for the London Transport Museum where we have to "bring a poster to life" for about 30 seconds. We had been provided with amazing posters from the 1930s that are currently property of the LTM. These posters were created as a part of a promotion for the London Underground. It was really great to know that all the artists that made these posters provided to us were somehow related to the Central School of Arts and Crafts in London, now known as Central Saint Martins' College of Art and Design. Their work is still alive and circulating, now coming back to the same school to be reworked on in different media. This being a team project, each group was provided with one poster each to animate. I was put in a group with Temitope and David B. I think my group got my favorite one of them all, called "For London Spectacle" created in 1935 by an amazing artist called Francis Ernest Jackson. He taught at the Central School of Arts and Crafts from 1902, and in 1913 suggested that the Senefelder Club should produce a series of lithographic posters for the Underground.
This poster, for me, immediately has music playing in my head as soon as I look at it. Unfortunately, due to copyright limitations and time restrictions, we wont be able to add any music to it, which makes it a real challenge to do justice to this poster when its animated. The lights and the colors immediately bring to mind London nightlife of that time, and this poster was meant to appeal to the crowd that liked going out and having a good time, suggesting that through London Transport, it will be easily accessible. It is interesting to note that even though just silhouettes, the musicians play quite a strong role in the poster. They are what the girl is dancing to. They bring the rhythm to the poster. The girl in the poster with the black hair and the white dress distinctly reminds me of Snow White, the Disney version. She seems to be quite flowy, dancing to a rhythm with slow beats rather than fast foot tapping music. She seems elegant and graceful, catching everybody's attention. She is calling out to people to get out of their homes, get on the underground and come to see her perform.
I think all of us in the group interpreted this very special poster in our own ways and it was important that we all came together and settled on something that would suit all perspectives. But again, time limitations stop us from getting into a "story" as such and make it important for us to just get the essence of the poster from our animation.
The Moving Poster animations will be uploaded onto the London Transport Museum's YouTube channel. They will also be exhibited in the CSM Window Gallery in May alongside the original posters.